Explore Sustainable Brochure Production
AITO Specialist Tour Operator, Explore, have made their 2022 brochures their most sustainable yet, read on to find out how.
October 15th 2021
We want travel to change us, and not the world
We keep coming back to this sentiment. It shapes who we are. But now more than ever it is important to put this sentiment into action, and make genuine steps towards change – no matter how big or small those steps may be.
This year we want to publicly recognise that sending beautiful brochures to our customers has an impact. The principal impact of course is inspiration and excitement, not least after a quiet year and one of reflection. But flip that coin over and the impact shows a footprint. One that this year we have significantly and purposefully reduced, a footprint that we acknowledge and expect our whole supply chain to, and one that we will compensate for too.
So here’s how our new brochures are now greener than ever before…
Materials chosen with care
One of our core values at Explore is being “responsible in everything we do”, and this needs to run through every decision we make in the brochure process, right down to choosing our suppliers, the glue and the ink.
The brochures and envelopes are printed on responsibly-sourced paper from sustainably-managed forests. We use environmentally friendly water-based glue and plant-based ink, and we don’t use any staples, foils or UV finishes. Once finished with, the brochures can be easily recycled (or even better, passed onto a friend).
We mail our brochures in paper envelopes, we’ve removed the film in the window so that it is all plastic free and recyclable. This year we’ve chosen paper envelopes over compostable bags after comparing the energy required in both processes and access to recycling over composting facilities. Each year this decision will be reassessed as technologies advance.
This year our drive to be plastic free continues down the supply chain as our shipments of brochures to our travel agent partners will also be going out in paper or cardboard.
Want to know more?
If you’d like to speak to them or have any suggestions, please drop them a line at firstname.lastname@example.org.